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| Thembe Khumalo mentors ZWJ mentees |
A month ago, I
got the privilege to attend a WJMP mentoring session facilitated by Thembe Khumalo, Alpha Media Holdings Columnist. The topic for the day was ‘Branding’; branding being the total experience
of the product and as human beings we are our own Personal Brands. What we do,
say, defines who we are, we are our own marketers, and therefore one should be
able to package ourselves distinctively, we have to brand ourselves.
The way we brand ourselves determines how the world will
know us and there lies our reputation-
how others view you ultimately shapes your career and your life. A brand should
be purpose powered, should leave a legacy and should be values driven. Have a choice
that will determine what legacy you want to leave behind, your habits will be your character.
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A values driven brand is important as values help you remain
consistent; consistency is the bedrock of brand building. This will ultimately
enable you to build winning relationships. Utilise
opportunities, we usually never believe in taking risks but sometimes
plunging in the crocodile pool, maybe the door way. Hence grab the opportunity,
always be vigilant and alert, so you can see it coming.
“Do not be afraid to make mistakes-
Set out to act recover quickly move on, Don’t make the same mistake again.
Acting empowers you, reacting
empowers others.”- Thembe Khumalo
(pictures courtesy of US Embassy Harare PAS)
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